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The nature of your product and potential customer base are more important determiners of whether your business will benefit from a good website. Hence, the importance we place on researching the market before doing any web design work.
The smallest businesses can often those that benefit most, as the internet can reach customers that the business can not attract in other ways.
Aren't my products or services the kind that don't sell over the internet?
No. There are a number of well established, and secure, services which can be integrated into your site to enable your customers to pay online - from PayPal to electronic merchant accounts. We will advise you on the most appropriate, and most cost effective option.
Will my customers be happy to pay over the internet?
We also develop websites for the public sector, including community based websites (see an example). We will apply the same development framework to these as to business related sites - researching the needs of the client base, and using best practice from other public sector web presences.
If that's what the research clearly shows, then we will advise you to save your money and invest it in more appropriate marketing and sales vehicles.
Your website could become your customers most important window on your business - so keeping it up to date, and fresh is very important. We will advise on the most cost effective ways of doing this e.g. if you already produce regular printed catalogue and price updates, then we'll enable you to use electronic versions on your website.
You will need to weigh this against the potential benefits revealed by the market research. How many additional sales will you need to offset the payment and start generating additional profits? You will probably find that the investment will very quickly pay for itself.
A very good question! There are many companies that will offer to develop a website for you. We offer a complete service - with initial market research a key component of what we offer. Our website design will be driven by the results of the research, and by our understanding of the psychology of the customer. Our experience of developing successful computer based systems for the general public dates back to the early 1980s. There are not many organisations that can offer you that depth of background and understanding of what the customer needs.