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CREATING WEBSITES THAT SELL

 

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MAKING WEBSITES THAT SELL

Pinning down the sales

What kind of web features will we explore with you to make sure your website pins down sales …..?

Is your product or service one that customers can feel and touch if they visit your outlets? Touch we can't do yet, but we'll advise on the next best...

•  high quality photos of your products that customers can zoom into for detailed close ups, that they can ‘walk around' see an example from a music retailer's website or an example from a Venue hire website);

•  audio of your products/services (listen to an example from a audiobook retailer's site);

•  video clips of your products/services (see an example)

We will build into the website ways in which you can respond quickly to visitors that are showing an interest in your products or services…

- Email alerts to you telling you what visitors are looking at on your site (we shall have received one as soon as you clicked to look at this page!)

- text alerts to your mobile phone when visitors request information or commit to a purchase.

Your website can be a source of useful information for your customers – they will see your company as one that cares about them and adds value (see an example from an televison aerial retailer's site). And we'll do this in ways that ensure that visitors don't leave your site.

If you have catalogues and price lists, let customers download them onto their PCs (download an example from a model engineering company's website). Get the most from the printed materials you already have – but reduce your printing bills.

We will build in the most appropriate and cost effective online ordering and purchasing facilities

You can offer an update service with new products and special price alerts.

We will advise on the most cost effective way to register your site with the key search engines, and arrange this for you.

 

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